Evergreen

An Evergreen Strategy is a long-term business philosophy focused on building sustainable, profitable companies designed to stay private and endure for decades—or even centuries—rather than chasing rapid growth for a quick exit. Popularized heavily by Dave Whorton, founder of the Tugboat Institute and author of Another Way: Building Companies That Last…and Last…and Last, this strategy rejects the traditional Silicon Valley model of “get big fast, raise venture capital, and sell.” Instead, it focuses on generational stewardship and compound growth. The 7 Core Principles of Evergreen Companies

Evergreen businesses operate under a specific framework known as the 7 Ps, which guide their long-term decision-making:

How to build a business that lasts 100 years | Martin Reeves